A couple of years ago Rosie Lee’s digital team built and installed Nike’s Digital Sports Lab, an ambitious consumer installation in Shanghai that allowed visitors to test their athletic prowess against others, sending their results to their phones via WeChat. But when they arrived on site before doors opened (straight from the plane, at 7am), they didn’t know what equipment they were using, or what exactly they needed to measure. Or that they had to work in IE9.
Russell’s talk tells the story of one of the most turbulent-ever projects in Rosie Lee’s 20-year history, sharing both its pitfalls and the learnings they drew from it – as well as some of the ways he think developers can learn to live with this kind of difficulty in the work they do.
As Managing Director of Rosie Lee since 2003, Russell has overseen significant growth in the agency’s offering. Under his leadership, Rosie Lee has become one of the UK’s biggest design consultancies, expanded internationally with offices in New York and Amsterdam, and has won significant projects from clients including Nike, American Eagle, Vice, Apple and Pepsi. His approach to business is defined by the principles he adheres to in his daily life, with collaboration, openness, and experimentation encouraged. He lives in Frome, Somerset, with his partner and son.